DIY Ads: Why Running Your Own Campaigns Might Cost You More Than You Think
The Appeal of DIY Ads
When budgets are tight, many business owners decide to take advertising into their own hands. Platforms like Facebook and Google Ads make it seem simple: plug in some text, throw in a picture, set a budget, and wait for results. Sounds easy, right?
The truth is, DIY ads can generate results, but only if you’re ready to put in the same level of effort an agency would. That means hours of research, campaign testing, audience targeting, and performance analysis. And let’s be honest, most business owners don’t have that kind of time.
What It Takes to Run Ads the Right Way
If you’re serious about running ads that bring in leads (not just waste money), here’s what you need to stay on top of:
Audience Research – Who exactly are you targeting? Broad settings usually equal wasted spend.
Creative Testing – Ads aren’t one-and-done. You should be testing multiple versions of graphics, videos, and copy.
Budget Allocation – Knowing how much to spend and when to scale is the difference between success and failure.
Tracking & Reporting – Without proper tracking (like pixels and conversion events), you’ll never know if your ads are truly working.
Constant Optimization – Ads require daily or weekly adjustments. Otherwise, they quickly lose effectiveness.
This is why many business owners feel frustrated after “boosting a few posts” or running a campaign for a week and they didn’t realize how much work it takes to manage ads correctly.
Time Is Your Most Valuable Resource
Here’s the real kicker: if you do have the time to manage your ads the right way, that means you’re pulling focus away from actually running your business. Every hour spent in Ads Manager is an hour not spent growing your service, working with clients, or closing new deals.
And if you don’t have the time, your ads will likely underperform, meaning you’re basically paying for clicks that don’t turn into customers.
Why Hiring a Wichita Marketing Agency Makes Sense
That’s where we come in. At Manage to Create, we specialize in building ad campaigns that are:
Strategically targeted to your ideal customer
Optimized for conversions, not just clicks
Backed by proven creative and messaging strategies
Continuously monitored and adjusted for results
You could keep trying to DIY and hope for the best, but if you’re ready to actually see results, it’s smarter (and ultimately cheaper) to let professionals handle it.
The Bottom Line
Running ads isn’t just about putting something online but it’s about building a system that works. You wouldn’t try to rewire your own house unless you were an electrician, so why gamble with your business growth by winging your ads?
👉 If you’re tired of running ads yourself with little to show for it, let us take over. Reach out to Manage to Create today and let’s build a campaign that actually works.
