The Complete Guide to Google Business Profile for Wichita Businesses
If you own a business in Wichita and want more leads, your Google Business Profile (formerly Google My Business) is one of the most important free tools you can use.
When people search for services like “plumber in Wichita” or “best landscaper near me,” your profile can appear right at the top of search results — complete with your phone number, website, hours, photos, and reviews.
Here’s how to set up and optimize your Google Business Profile to get the most out of it.
Step 1: Claim and Verify Your Profile
Visit Google Business Profile and claim your business listing. Google may send a postcard or verification code to confirm your ownership.
Step 2: Fill Out Every Detail
Google rewards complete profiles. Make sure to:
Use your exact business name
Add your address or service area
Include accurate hours of operation
List all services with keyword-rich descriptions
Upload your logo and cover photo
Step 3: Add High-Quality Photos
Businesses with fresh photos get more clicks and calls. Post:
Before-and-after shots of your work
Photos of your team in action
Seasonal or event-related images
Branded vehicles or storefront photos
Step 4: Post Weekly Updates
Your Google profile works like a mini social media feed. Post updates such as:
Current promotions
Seasonal reminders
Project highlights
Tips for your customers
Step 5: Collect and Respond to Reviews
Reviews are critical for ranking and trust. Ask happy customers to leave a review and always reply — even to the negative ones. Thank customers for positive feedback and offer solutions for complaints.
Step 6: Track Performance
Google’s dashboard shows you how many people viewed your profile, clicked to call, or visited your website. Use these insights to improve your profile over time.
Why This Matters for Wichita Businesses:
Wichita customers often search online before making a buying decision. A fully optimized Google Business Profile keeps you competitive and ensures you appear when locals are ready to buy.
Want to Skip the Guesswork?
At Manage to Create, we help Wichita businesses claim, optimize, and manage their Google Business Profiles to keep leads coming in. From keyword-rich descriptions to automated review requests, we make sure your profile works for you 24/7.
